Folira
An e-commerce platform redesign aimed at reducing bounce rates and boosting conversions.
CLIENT
PeakFit
Role
UX Designer
Services
Web Design
Project timeline and team details
Understanding user challenges
Aether, an e-commerce platform, faced high bounce rates and low conversions due to a fragmented user journey.
Designing a seamless shopping flow
Through usability testing and heatmap analysis, we identified key friction areas and simplified the navigation.
Through intuitive navigation, a clean UI, and a mobile-first approach, we enhanced usability and boosted conversions.